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Stop Winging It: It’s Time to Track Your Home Maintenance
Let’s be honest for a second: buying a house is the exciting part. Remembering the last time you changed your HVAC filter or cleaned the gutters? Not so much.

GaryNorselli
Jul 32 min read


Why Rochester Celebrates Pride in July: A Vibrant History of Community and Belonging
Ever wonder why Rochester celebrates Pride in July instead of June? It all comes down to a rich local history of community solidarity dating back to the 1970s.

GaryNorselli
Jul 13 min read


Why Summer is the Best Time to Buy a Winter Home
It may feel way too hot outside to be thinking about snow, but if you’ve been dreaming about buying a winter home or a seasonal getaway, right now is actually the absolute best time to start looking.

GaryNorselli
Jun 303 min read


Make a Splash: Stress-Free Pool Ownership
There is nothing better than diving into a crystal-clear pool on a hot summer afternoon, but let’s be honest—keeping that water pristine can sometimes feel like a second job.

GaryNorselli
Jun 293 min read


Open Houses: Your Strategic Sunday Guide
Are you a buyer who feels like they’re hitting a wall with online listings? It’s easy to get stuck in the scroll, but sometimes the best way to find "the one" is to actually step inside—even if the house doesn't look perfect on paper.

GaryNorselli
May 153 min read


Why Your Home Is Your Best Investment
"Investing in real estate" isn’t only for people buying up apartment buildings or flip projects. The truth is, the most important investment you’ll probably ever make is the front door you walk through every day.

GaryNorselli
May 142 min read


Knowledge is Power: Track the Market Like a Pro
Keeping an eye on the real estate market shouldn't feel like a full-time job, but it is one of the best ways to protect your biggest investment.

GaryNorselli
May 132 min read


Transitioning From Snowbird to Year-Round Sun
There is nothing quite like spring in Rochester, but if your time down south has you thinking about making the sunshine a permanent thing, you’re in a great position.

GaryNorselli
May 123 min read


Beyond the Price Tag: What "Luxury" Truly Means
The word "luxury" gets thrown around a lot, but it’s rarely just about the price tag on the listing.

GaryNorselli
May 113 min read


Your Home Value: Algorithm vs. Reality
Everyone loves checking their home’s value on those big real estate sites. It’s fun to see that number climb! But if you’re actually thinking about selling, relying on an algorithm can be a pretty risky move.

GaryNorselli
May 102 min read


Rochester Summer Events & Festivals Are Around the Corner!
Summer in Rochester is more than just a season; it’s a city-wide celebration of culture, music, and community. From the world-renowned scent of Highland Park's lilacs to the soulful rhythms of downtown jazz, the 2026 calendar is packed with events that make this region unique.

GaryNorselli
May 21 min read


Your House Hasn’t Sold Yet. Should You Rent It Out Instead?
When your house sits on the market longer than expected, it can get frustrating fast.

GaryNorselli
Apr 63 min read


Before You Fall in Love with a House, Do This First.
Have you started looking at homes online yet? Here’s what not enough people know.

GaryNorselli
Apr 23 min read


The Hottest Landscaping Trends for Your Garden Beds
If you’ve been wondering which plants will actually thrive in our area while making your home look like a million bucks, check out this quick guide.

GaryNorselli
Apr 12 min read


The Ultimate Spring Cleaning Top 10 List
Spring cleaning usually means tackling the garage or the kitchen counters, but there are a few "hidden" spots that make a huge difference in how your home actually feels (and smells!).

GaryNorselli
Mar 313 min read


Is It Time to Refinance?
Refinancing: It’s not always the right move, but when it is, it can be a total game-changer for your monthly budget.

GaryNorselli
Mar 303 min read


The Remodel You’ve Been Dreaming About May Be Closer Than You Think
Homeowners are expected to spend over $522 billion on home improvements by the end of 2026.

GaryNorselli
Mar 233 min read


Sellers: Understanding Your Contract Contingencies
Getting an offer on your home is always a rush, but the real work starts when you actually open that contract.

GaryNorselli
Mar 104 min read


Discovering Hidden Career Paths in Real Estate
You don't have to be a licensed agent to build a fantastic, stable career in the real estate industry.

GaryNorselli
Mar 94 min read


Curb Appeal: Make Your Home the Neighborhood Star
Whether you're thinking about selling soon or just want to make your home feel a bit more refreshed and welcoming for yourself, these are some of the highest-impact things you can do this weekend.

GaryNorselli
Mar 83 min read
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